Sobre

MINIMUM QUALIFICATIONS

• * Bachelor's degree or equivalent practical experience.

• * 6 years of experience in marketing working across one or more marketing
• fields (i.e. growth, product marketing, brand marketing, social).

• * 5 years of experience designing, building, and launching business-to-business
• (B2B) or business-to-developer (B2D) software lead and demand generation
• campaigns.
• * Experience managing cross-functional or cross-team projects.

PREFERRED QUALIFICATIONS

• * Experience working in one or more of the following fields: growth, product,
• brand, social, or partner marketing or research.
• * Experience in consulting and working with behavioural marketing data.

• * Experience with marketing and sales operations, financial analytics, or other
• related analytical experience.

• * Experience utilizing AI productivity tools to solve complex, multi-layered
• problems and streamline business or development workflows.
• * Ability to communicate in Spanish fluently to engage with local stakeholders.

ABOUT THE JOB

• Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android)
• or a business product (Google Ads, AdSense, Google Marketing Platform,
• Analytics), you take part in a complete marketing experience as you lead every
• facet of the product's journey. From determining positioning, naming,
• competitive analysis, feature prioritization and external communications, you
• help shape the product and help it grow a consumer base. This means you work
• with a cross-functional team across Sales, corporate communications, legal,
• webmasters, product development, engineering and more. In this role, you'll be
• involved with product marketing strategy from beginning to end.

• In this role, you will be driving high-impact demand programs while
• collaborating with global and local colleagues at all levels of the
• organization. You will build consistent, scalable, and optimized programs with
• enterprise accounts. This is a direct position. You will be willing to “take
• initiative” and get things done with the utmost attention to detail. Strong
• communication skills and collaboration with many different stakeholders,
• including marketing and sales leadership, as well as external agencies and
• partners, is required.

• You will apply a structured approach to measure and evaluate program
• effectiveness, define and manage key performance indicators (KPIs), and build
• scalable processes and solutions for program growth. Programs include paid media
• (display, asset syndication), social media, email, events, roundtables, outbound
• via the sales organization, etc.

RESPONSIBILITIES

• * Build and launch creative marketing campaigns and events, delivering results
• in a highly matrixed, cross-functional, global organization to drive customer
• acquisition and pipeline generation.
• * Manage program strategies and roadmaps, organize work streams and milestones,
• gain buy-in across functions and regions.
• * Work with Global team on regional execution.
• * Develop account and contact insights to inform programs, partnering with the
• Field Team on high-touch events, email, direct mail, etc.
• * Analyze performance and optimize campaigns: Monitor, analyze, and report on
• the effectiveness of lifecycle marketing initiatives, using data to identify
• trends, derive actionable insights, and make data-driven decisions for
• continuous improvement.