Sobre

• MARKETING AT TRACTIAN

• The Tractian Marketing team bridges the gap between our products and the
• technical audiences we serve. Product Marketing sits close to Product, Sales,
• Growth, and Customer teams to define how our technology is positioned,
• understood, and sold.
• We turn product strategy, customer insight, competitive intelligence, and
• commercial evidence into messaging that helps the market understand why Tractian
• matters and helps our teams sell that value consistently across regions and
• channels.

• WHAT YOU'LL DO

• As a Senior Product Marketing Manager, you will help define how Tractian is
• understood, positioned, and sold across acquisition and customer growth.
• Our products are technically sophisticated, and our Sales organization operates
• in complex, consultative buying processes. Your job is to turn that complexity
• into a sharp commercial story that connects product capabilities to the
• operational and financial outcomes customers care about.
• You will own a meaningful part of our go-to-market foundation, from positioning
• and value propositions to how we package the story for different buyers,
• markets, and stages of the customer journey.
• You will stay close to real revenue conversations and bring those signals back
• into the business. Sales calls, wins and losses, customer feedback, competitive
• moves, and product usage should all make our next decision better.
• This is a senior individual-contributor role for someone who can build a strong
• point of view, challenge assumptions, influence Product and GTM decisions, and
• turn strategy into work teams can actually use.

• RESPONSIBILITIES

• * Own and evolve product positioning, messaging, and value propositions, with
• enough depth to adapt the story by ICP, persona, segment, and industry when
• the buying context calls for it.
• * Define the messaging Sales uses across the buying journey, including talk
• tracks, value drivers, proof points, objection handling, and executive
• narratives. Partner with Sales Enablement to turn that foundation into usable
• seller guidance.
• * Help shape go-to-market architecture, including how products and capabilities
• are packaged, sequenced, and introduced to different customer groups. Bring
• customer value and commercial evidence into pricing and packaging
• discussions.
• * Analyze sales calls, deal data, win and loss patterns, customer feedback,
• competitive signals, and market shifts. Turn recurring patterns into changes
• in positioning, messaging, and GTM strategy.
• * Make us meaningfully better in competitive deals. Study how competitors show
• up, where they are winning, where their story breaks, and how Tractian can
• position more clearly and more aggressively when the deal is ours to win.
• * Bring market, customer, and competitive evidence back into Product early
• enough to matter. Help teams understand how new capabilities may affect
• positioning, adoption, and commercial opportunity before they reach the
• market. Also run interviews with users go get more face-to-face insights.
• * Adapt global positioning and go-to-market strategy to regional realities,
• using local customer behavior, competitive dynamics, sectors, and sales
• patterns to improve market fit.
• * Create the commercial assets needed to make the strategy usable, from pitch
• decks and battlecards to customer stories, value frameworks, and
• executive-facing narratives. Work with Growth, Content, Creative, Field
• Marketing, and Customer teams to keep the core story consistent across
• channels.
• * Track how new capabilities are understood and used after launch, then feed
• those learnings back into positioning, Sales messaging, and future
• go-to-market decisions.
• * Support product launches by developing messaging and positioning that promote
• new features in alignment with the product’s overall positioning.
• * Move quickly from insight to execution. Use AI as a force multiplier for
• research, call analysis, competitive intelligence, synthesis, drafting,
• prototyping, and iteration, without lowering the quality of the thinking
• behind the work.

• REQUIREMENTS

• * 5+ years of experience in Product Marketing, Solution Marketing, GTM
• Strategy, or a closely related B2B discipline.
• * Strong experience with complex B2B or technical products, ideally in
• consultative sales environments with multiple stakeholders and meaningful
• deal sizes.
• * Evidence that you have shaped positioning, go-to-market strategy, or sales
• behavior in a way that affected how a product was understood or sold.
• * Excellent positioning and messaging judgment. You can connect product
• capabilities to customer problems, measurable outcomes, and a clear reason to
• buy across different personas and market contexts.
• * Strong commercial instinct and analytical discipline. You are comfortable
• working close to customers, pipeline, competitors, sales conversations, and
• both qualitative and quantitative evidence.
• * Experience contributing to go-to-market decisions such as segmentation,
• packaging, pricing, launch strategy, or market entry is highly valued.
• * Strong cross-functional judgment. You can form a point of view, defend it
• with evidence, influence Product and GTM teams, absorb disagreement, and
• change direction when the evidence changes.
• * Strong hands-on execution. Seniority here still means doing the work. You
• should be able to turn an ambiguous commercial problem into a recommendation,
• analysis, talk track, or first version of an asset yourself.
• * High curiosity. You are expected to understand the product, customer,
• industry, competitor, and sales process well enough to form your own
• conclusions.
• * Strong AI fluency. You follow how AI is changing research, analysis, and
• Product Marketing workflows, and you use modern tools to build and iterate
• faster while keeping the work grounded in customer evidence, product reality,
• market context, and commercial data.
• * Strong English for daily collaboration with global teams and stakeholders.

• BONUS POINTS

• * Experience in industrial technology, manufacturing, hardware and software,
• IoT, or another technical B2B category with complex enterprise or mid-market
• sales cycles.
• * Experience owning or materially improving competitive intelligence, win and
• loss analysis, or deal-support programs.
• * Experience using conversation-intelligence tools such as Gong to inform
• messaging, enablement, or go-to-market strategy.
• * Experience with customer expansion motions, cross-sell or upsell, or adapting
• go-to-market strategy across different regions and markets.

• COMPENSATION & BENEFITS

• * Competitive Compensation
• * 30 days of paid annual leave
• * Education and courses stipend
• * Earn a trip anywhere in the world every 4 years
• * R$1.035/month for meals allowance
• * Health plan with national coverage and without coparticipation
• * Dental Insurance: we help you with dental treatment for a better quality of
• life.
• * Wellhub Membership: Access a wide range of gyms and training programs.