Sobre

• Part-Time Marketing Content Writer
• Tried and True Media (TNT) | Remote | Reports to Director of Creative Operations
• About TNT
• We're a performance marketing agency for DTC brands in supplements and health & wellness. We've generated over $1.5B in sales for our clients since 2017.
• The role
• You own TNT's full agency-side content engine. Every newsletter, social media post, lead magnet, auto-responder series, and case study deck that drives leads into the agency runs through you.

• You report to the Director of Creative Operations and work closely with our creative team, performance team, and sales pipeline.
• What you'll own
• Lead generation
• Our newsletter — writing, sending, growing the list
• Social Media (e.g. LinkedIn) content and paid ads
• Pillar SEO content and gated content
• Lead magnet production end-to-end
• Auto-responder series for captured leads
• In order to generate all of the above content, you’ll be expected to…
• Be subscribed to the top thought leaders on media buying
• Participate in our meetings and Slack conversations
• Interview our creative strategists, performance managers, head of traffic, etc. on a monthly cadence
• CRM & automation
• Extending our welcome series, segmentation, and tagging
• Scheduling and tracking our newsletter stats
• Building new opt-in flows
• Strategy & operations
• Quarterly strategy planning and end-of-quarter reporting
• Marketing project on-time delivery
• Synthesizing client wins from the performance team into sales-ready case study decks
• What you'll be measured on
• SQLs delivered to the sales team
• Campaign performance (organic and paid)
• Newsletter list growth
• Project on-time delivery
• Must-haves
• 3+ years marketing experience, ideally agency or DTC
• Professional written English fluency — you'll write content across the website, newsletter, social media, gated content, and ad creative
• Spoken English clarity sufficient for sync and async work with a US-based team
• Performance marketing literacy — you understand conversion rates, CAC, LTV, MQL/SQL, and the marketing-to-sales funnel without needing to be taught
• AI fluency in content workflow — ChatGPT or Claude is part of your daily process, not an experiment
• Demonstrated project ownership from strategy through execution and measurement
• Project management discipline — you keep multiple workstreams on schedule without hand-holding
• Nice-to-haves
• DTC supplement, health & wellness, or wellness brand experience
• Direct response / VSL funnel experience
• CRM hands-on with GoHighLevel, HubSpot, or Salesforce — automations, tagging, opt-in flows
• Sales or BDR background