Sobre

• Who We Are
• WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
• Principais Responsabilidades
• Briefings de Comunicação: Elaborar e alinhar briefings para disparos de campanhas (E-mail Marketing, Push Notification, SMS, WhatsApp, etc.).
• Calendário Promocional: Auxiliar no acompanhamento, organização e atualização do calendário promocional e réguas de relacionamento.
• Otimização de Campanhas: Acompanhar métricas de disparos (taxa de abertura, clique, conversão) e sugerir melhorias contínuas para otimizar os resultados.
• Suporte em Testes A/B: Colaborar na criação e validação de testes de assunto, layouts e horários de envio.
• Interface entre Áreas: Interagir com times de Criação, Conteúdo e Marketing para garantir entregas no prazo e alinhadas ao tom da marca.
• Requisitos e Qualificações
• Formação: Cursando Ensino Superior em Administração, Marketing, Publicidade e Propaganda, Comunicação, Engenharia ou áreas correlatas (a partir do 2º/3º semestre).
• Perfil Comunicativo: Excelente comunicação verbal e escrita, com facilidade para interagir com diferentes áreas.
• Mentalidade de Aprendizado: Curiosidade, proatividade e facilidade para aprender novos processos e ferramentas rapidamente.
• Organização: Capacidade de gerenciar prazos, tarefas e manter o calendário promocional atualizado.
• Diferenciais (Será um plus!)
• Conhecimento ou experiência prévia em CRM: Vivência (mesmo que acadêmica ou em projetos) com ferramentas como RD Station, HubSpot, ActiveCampaign, Braze, Salesforce Marketing Cloud ou similares.
• Noções básicas de métricas de e-mail/CRM (Taxa de abertura, CTR, descadastro, etc.).
• Conhecimento básico em Excel / Google Sheets.
• About WPP
• WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
• WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.